Business Model Innovation Workshop

Who should attend the Business Model Training:

Anyone looking for hands on tools to apply to their business model. You could be a Senior
Executive, Strategist, Innovation Manager, Entrepreneur, Consultant, or Business Coach.

After the Business Model Training workshop you will have:

  • Learned about and applied a practical visual language and innovation process to describe,
    challenge, and design strategy and business models.
  • Appreciated powerful examples of business model innovation, ranging from
    Fortune 500 companies to start-ups and social entrepreneurship ventures.
  • Explored and prototyped business models using design thinking,
    customer development, and lean start-up methods to boost future growth

DAY 1 – Designing Business Models Workshop

The day will be a mix between presentation, Q&A, buzz groups and hands on practice.

Business Model Thinking as a Strategy Tool

  • Understanding what business models are and why they are important today
  • Exploring the Business Model Canvas — a systematic approach to working with business models
  • Situating the business model concept in the enterprise
  • Death of business plans — towards pivoting your business model Ground rules

[ Coffee Break ]

Business Model Mechanics – Beyond Product Innovation and New Customer Segments

  • Introduction to Business Model Mechanics
  • Competing on Business Models
  • Differentiation / Blue Oceans
  • Multitude of case studies

[ Lunch Break ]

The Business Model (Innovation) Process – Applied Design Thinking

  • Prototyping business models
  • Starting points for business model innovation
  • Business model innovation techniques
  • Applied case study

 [ Coffee Break ]

Pitching Business Models & Introduction to Collaborative Tools

  • How to present business models
  • Evaluating business model designs

DAY 2 – Value Proposition Design

After this masterclass you will have:

  • Learned about and applied a practical visual language to describe, design, challenge, and test value propositions.
  • Discovered and applied how to test business models and value propositions with Customer Development, and Lean Start-Up techniques
  • Learned how to run a business model workshop with your company or clients

The Value Proposition Canvas

  • Customer (Segment) Profiles: jobs to be done, pains, gains
  • Value (Proposition) Map: products & services, pain relievers, gain creators
  • Problem-Solution Fit / Product-Market Fit
  • Applied case study

[ Coffee Break ]

Facilitating Business Model Innovation Projects

  • The Business Model Design Environment
  • Challenges of business model innovation in (large) companies

[ Lunch Break ]

Rapid-Fire Experience Sharing Among Participants

  • Key learnings of participants
  • Key challenges of participants

Testing Business Models I

The Sanity Test: testing the prototype numbers

  • Introduction to market testing: Customer Development
  • Extracting Hypotheses from BM Canvas & VP Canvas

[ Coffee Break ]

Testing Business Models II

  • Introduction to Lean Start-up
  • Minimum Viable Products (MVPs)


We are looking forward to hosting you in Budapest for 2 days of Business Model training innovation practice!

Prices for Business Model Training:

  • Private individuals: €500 / person
  • Individuals delegated by organisations: €800 / person

Place: details will be sent on email to registered participants.