WordPress website development with business coaching, content marketing research and SEO
I provide a unique website development package for my clients. Most often, the brief is to make an older, not really target-group focussed website become modern, WordPress based (this allows my clients to take over editing once the website is initially done) and SEO friendly.
- I help explain how online marketing works today, as indeed, it has become somewhat of a giant topic recently. No jargons, promise! It will make sense in about 60 minutes time, how, what and why you should do things.
- I start my job with understanding what my client would like to achieve with the new website (higher traffic, reaching of a specific target group, blogging, information, etc.)
- I don’t come from the typical IT web-developer’s perspective, but from an end-user targeted marketing perspective.
- Once the goals are set, I start my research with a content-marketer’s mind, and go about discovering what the target audience of the website is interested in » this leads to proper SEO and topic selection
- The new website’s structure, copy and SEO is based on the above infos.
What’s in the WordPress website development and SEO package?
- Coaching: who are you,what is your story about, who could your target audience be, what is your value proposition for them?
- Website build wireframe: recommending structure, logic
- Copywriting (optional): some people write it for themselves, others request my help. Both versions work.
- Content marketing practices explained and researched for your topic, tailor-made
- WordPress website hosting: I don’t provide hosting myself, but I can guide you to find the right hosting company. Hosting is kind of like your files sitting on your laptop, except it’s your website sitting somewhere in the Cloud.
- WordPress website building: we go over what functionalities are important for you, and I build your website based on that
- WordPress website design: you decide what sort of images and colours you envisage your website and based on those, I can work with ready-made design panels and branding (complete design and branding services are not part of this package)
- SEO: Search Engine Optimization gets your website found on Google – without having to pay for ads. One of the most important things when developing a website.
- What else is included in website development:
- responsive website (looks good and seamless on phone, tablet and laptop screens);
- social media integration (Facebook, LinkedIn, sharing, etc.)
- HTTPS security filter + protection against spam and attacks
- GDPR compatibility (protection of data and how you handle other people’s data)
- Google Analytics integration
- Google Indexing (so Google’s little robots scroll your website in due time)
- If you want to send newsletters, integration of MailChimp
Online Marketing Strategy package pricing:
- Business coaching: €100 / session (ex. VAT)
- Web copywriting (native English): €70 / page (ex. VAT)
- Website development: from €700 (ex. VAT and based on client needs)
Why work with me?
- My service is unique, as few people cover a business, an IT and a marketing perspective for their clients in a quality manner. I connect how your business works, what your target group needs with the most current and up-to-date content marketing strategies and technology available.
- With me, you won’t need an IT person to modify every tiny update you want to make afterwards, as I’ll show you how to do it yourself.
- Ca. 35% of the world’s websites are now WordPress based. I am able to push my clients’ websites onto Google’s first page (Top 10 organic hits) within a few months’ time. The design elements used are never self-serving, but always in light of the target group’s needs.
Elements of the Online Marketing Package:
1. Business coaching – 1 or 2 occasions, 90 minutes each
We will clarify your goals, business plan, target audience(s) and what you would like to communicate. We will also cover whether you need to tweak your positioning slightly to succeed.
- Who is my target audience?
- How can I exploit all the tools of online marketing to grow my business?
- What is my added value that makes me different vs. my competitors?
- How is my business sustainable in the long run?
- What should I know about my market and how should I think of my customers?
2. Web copywriting – 1 initial and 2 fine-tuning rounds
After having gone through the above coaching sessions, you will get a neatly written up copy that takes into account your goals and the market you are operating on, incl. keywords to use (SEO). You will also see how each of your sub-pages could look like in terms of wording.
3. WordPress website development, online marketing strategy and SEO
I will develop a WordPress based website for you and – in case you have higher than average graphical design needs – bring in a graphical artist as well. Your website will be done specifically with your customers in mind. It will be about them, and secondarily about how you help them. The most common mistake of websites and businesses is they talk about themselves, instead of focusing on the jobs, pains and gains of their customers. Web ergonomics are also of utmost importance and identifying keywords and content marketing strategies is also included, based on latest online marketing thinking.
Complete revamping of old website with a new template, structure, SEO and copywriting. Website developed in three languages (English, German, Hungarian). SEO of complete website and added various functionality to make it user friendly. Main goal: increase direct bookings instead of relying on booking websites.
Complete revamping of the old website with a new structure, new copy and SEO in English and in Hungarian. +20% traffic and participant registration coming through the website in 12 months post launch period.